5 min read

Your Content Playbook in 2022

"What am I going to post today?!"

"Ugh, I don't have anything interesting to say."

If this sounds familiar, then you need to keep reading because I'm about to give you some tips that will help make the content creation process a lot easier.

First of all, let's talk about social listening.

Social listening is basically when you monitor what's being said about your brand or industry on social media.

This can be really helpful in terms of coming up with content ideas because you can see what people are talking about and then create content around those topics.

Here are some tips on how to utilize social listening for content creation:

-Set up Google Alerts for your brand or industry keywords.

This will allow you to see whenever someone mentions those keywords on the internet, including social media.

-Use a social media monitoring tool like Hootsuite Insights or Mention.

These tools will help you track what's being said about your brand or industry on social media so you can quickly and easily come up with content ideas.

-Pay attention to trending topics on social media.

If there's a topic that's trending, chances are people are talking about it and would love to see content from you on that topic.

-Check out competitors' social media accounts.

See what kind of content they're posting and try to come up with something similar that's unique to your brand.

-Scroll the hashtags on the Explore sections of Facebook, Tiktok, and Instagram.

This will give you an idea of what people are talking about and you can come up with content based on those topics.


Often, Pinterest is forgotten about, but like the little engine that could, it's still an amazing search engine that you can utilize for ideas.

It's like Google - but visuals only!

So if you're ever feeling uninspired, do a quick search on Pinterest and see what comes up.

Now that we've talked about social listening, let's move on to another content creation tip: curating content.

Content curation is basically when you find and share existing content that's relevant to your audience.

This can be really helpful if you're struggling to come up with original ideas or if you simply don't have the time to create new content.

It also helps out the other company as you are directly sharing their content so not only are you exposing them to a new audience, but you're also sounding off their own social listening alarms in the best way!

There are a few different ways you can go about curating content:

-Share blog posts, infographics, or articles from other websites on your social media accounts.

Just make sure to give credit to the original source!

-Repurpose old content of yours by turning a blog post into an infographic or video, or vice versa.

-Create a roundup post of the best content you've seen recently on a certain topic.

For example, you could do a roundup of the best beauty products of 2020 or the best travel tips for budget travelers and include BACKLINKS.

Now that you have some ideas on how to come up with content, the next step is actually creating the content.

And there are a few things you can do to make this process easier as well.

-Keep it simple.

You don't need to write a novel every time you post something on social media.

A short and sweet post will do just fine.

In fact, people are more likely to engage with shorter posts because they're easy to read and digest.

-Be yourself.

This one is important because people want to see the real you - not some polished, fake version of yourself.

So be authentic and share your personality in your posts.

-Use images and videos.

People are visual creatures and they love seeing visuals, so take advantage of that!

Post images and videos along with your text to break up the monotony and add some interest.

-Ask questions.

Asking questions is a great way to get people engaged with your content.

And it doesn't have to be anything fancy - just a simple question will do.

-Tell stories.

Stories are a great way to connect with people and make them feel something.

So share a story in your post - it doesn't have to be long, just something that will resonate with your audience.

Content creation doesn't have to be difficult or time-consuming.

By utilizing social listening and keeping things simple, you can easily come up with content that your audience will love.

So go out there and start creating!

Hopefully, these tips will help you in the content creation process.

Social listening is a great way to come up with ideas for blog posts, social media updates, or even email newsletters.

So next time you're feeling stuck, try utilizing some of these tips and see what happens!

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