8 min read

Case Study: From No Computer To No Limits

Mike S. has been a Phonesites user for three years, and in that time he's seen some incredible results.

When he first joined, he didn't know how to use a computer well enough to even order from Amazon, let alone build a website or run ads.

Today, he generates hundreds of quality leads every week - and he's even created a mastermind group where he helps other HVAC professionals with their marketing. So how did he accomplish all this?

For starters, Mike has utilized Phonesites' powerful landing page builder to create high-converting pages for his business. He also taught himself to run ads to Phonesites, which has helped him reach a wider audience of potential customers.

By creating a system where people reach out to him for his service (rather than the opposite), Mike has built an exceptional business for himself.

Research Works

But perhaps the biggest key to his success has been his dedication to continual learning. He's constantly testing new marketing strategies and tactics to see what works best for his business. As a result, he's been able to consistently grow his business at a rapid pace.

When asked, he said that researching your client avatar (what they read, watch, how they talk) is by far the most important factor in a campaign's success. The language you speak to your client should be the same language they speak to themselves.

Through analysis, Mike discovered that his perfect client is a female homeowner. Knowing this, Mike began reading Better Homes and Gardens, HGTV Magazine, Good Housekeeping, and more; all in an effort to speak the language of the 35-to-45-year-old female homeowner he strived to relate to.

In short, by becoming a student of his client avatar, Mike was able to reverse engineer the language they use to make them feel understood. And once he had that figured out, his marketing efforts began producing some of the best results his business had ever seen.

If you're looking for some inspiration, Mike is definitely someone to check out. He's proof that anyone can succeed with Phonesites - no matter where they're starting from.

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